LinkedIn Photo Best Practices!
The Dos and Don’ts of LinkedIn Profile Photos
LinkedIn photos matter. A lot.
Before a recruiter or hiring manager reaches out to you, there’s a very good chance they’re going to look you up on LinkedIn first. Your photo is part of your first impression, whether you like it or not, so it’s worth getting right.
Below are some clear dos and don’ts to help you choose a LinkedIn photo that works for you, not against you.
✅ DO
Have a LinkedIn profile photo
Profiles with photos are more likely to be viewed and taken seriously. This is especially important for client-facing, sales, leadership, and management roles.
Use a headshot
Professional headshots are ideal, but they are not required. A clear, well-lit photo taken by someone else works just fine. Many photos can also be lightly edited using photo editing apps or even AI tools to improve lighting, clarity, or background without looking artificial.
Dress professionally
Wear something you would feel comfortable wearing to a first interview or important client meeting. The goal is to look intentional and polished, not overstyled.
Choose a neutral or professional background
Plain walls, office settings, or simple outdoor backgrounds work well. The focus should be on you, not what is happening behind you.
Look approachable and confident
A natural expression or light smile helps you come across as someone people would want to work with.
❌ DON’T
Use a selfie
Even a “good” selfie reads as casual and unpolished on LinkedIn.
Use group photos
Your profile photo should only include you. Recruiters should not have to guess which person you are.
Use cropped social or event photos
Avoid photos from weddings, parties, bars, vacations, or social events, even if you looked great that day. Unprofessional backgrounds can undermine an otherwise strong image.
Use blurry or low-quality images
If your face is not clearly visible, the photo is not doing its job.
Ignore industry expectations
Creative fields may allow for more personality, while conservative industries typically call for a more traditional, polished look. When in doubt, err on the professional side.
Not sure if your LinkedIn photo works?
If you are unsure whether your LinkedIn profile photo is sending the right message, I am happy to offer quick feedback.
LinkedIn profile updates are one of the services I offer alongside resume writing and career coaching. Feel free to reach out if you would like help making sure your profile reflects the professional you actually are.